#iComment is an ongoing project, a tool for activism in public space to leave ephemeral comments in the world around us. I designed a clip-on tool for smartphones to project hashtags lent from social media on facades and streets to reclaim our cities and bring comment culture out into urban space and later on back online. Role: concept, fabrication, activism.
Graffiti for the anxious - or the smart - one. Responding to the excessive hashtag and comment trend in social media, I want to take the discourse out into the real world. The process is very analog and every hashtag is consciously produced. I am always surprised how much people #prayforparis or even are Paris. But in reality the conversations in bars or restaurants don't really correspond with my news feed fled by outrage and sympathy. Hashtagging the world around me gives me the chance to go public. My comment exists just for a minute in this context. If I sprayed #fuck10$sandwiches on the walls of coffee shops in Manhattan, I can't count to three before the police arrests me. This magic of the moment gives me power as an activist. I am projecting personal comments as well as some of the 25 most popular hashtags on Instagram. In a different context #cute, #girls or #beauty appears -literally- in another light.
Check it out on Instagram #iComment #like4like #follow4follow
iComment in ATHENS:
